Friday, November 30, 2007

Offensive or Effective?

Across Canada Safety Professionals and organizations that promote safety awarness often question how they can get the people of our nation interested and invested in safety. Why is it that cigarette smoke can be banned from workplaces and public areas because it affects so many, yet we hardly get a peep out of society when a report is released that we kill 5 people per day and hurt many others in our Canadian workplaces?

We as Safety Professionals utilize all types of techiques to grab the attention of the people in our workplaces. So when an article written in the Hamilton Spectator , the other day, included an article about the City of Hamilton's decision to change their minds about running the WSIB's newest ads in its bus shelters, I was intrigued. It was a prominently-placed article and the Spectator has started an online discussion about the article and the WSIB's ads. Please have a look at the online version of the story here: Graphic ads coming to city bus stops Hamilton had initially turned down controversial WSIB campaign as too gory and click here to view the article as it appeared in the paper (look at those pictures: nothing beats free advertising!)
To join the online discussions, please visit the Spec's Nicole Macintyre's blog site: Offensive or effective?

I encourage each of you to send in your opinion as well as post it to this blog... what do you think - offensive or effective?